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What is LCP and How to Fix It? (Complete WordPress Guide)

Published on November 11, 2024
Last Updated on June 19, 2025

Written by

Morgan Frank - Specialist in Page Speed

LCP (Largest Contentful Paint) measures how quickly the main content of your webpage becomes visible to visitors. Think of it like opening a magazine LCP is how long it takes to see the main picture or headline on the page.

LCP

In most WordPress websites, your LCP element might be:

  • Your header image
  • A featured image in your blog post
  • Your main headline
  • A product image on your shop page

Google suggests your LCP should be:

  • Good: Under 2.5 seconds
  • Needs Improvement: Between 2.5 and 4 seconds
  • Poor: Over 4 seconds

Imagine loading a blog post:

  • 1.0s The page starts loading
  • 1.5s Navigation menu appears
  • 2.0s Main headline shows up
  • 2.3s Featured image appears → This is your LCP
  • 3.0s Rest of the content loads.
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Why Google Care (And Why You Should Too)

Google cares about LCP because it reflects what your visitors experience. When someone visits your site:

  • Fast LCP = They see your content quickly = Happy visitor
  • Slow LCP = They wait for content = Frustrated visitor

Think of LCP as your website’s first handshake with a visitor. A firm, quick handshake (fast LCP) makes a great first impression. A slow, delayed handshake (poor LCP) might make them turn away.

The Good News

The best part? You don’t need to be a technical expert to improve your LCP or you can try our RapidLoad Plugin. In the following sections, we’ll show you exactly how to:

  • Check your current LCP score
  • Understanding what’s affecting your speed
  • Make your website faster
  • Keep it performing well

Why LCP Matters for Your Website?

You already know what LCP is – now let’s talk about why it’s so important for your website. This isn’t just about pleasing Google; it’s about creating a better experience for your visitors.

Impact on User Experience

Imagine walking into a store where everything is hidden behind a curtain, and it takes several seconds for that curtain to lift. Frustrating, right? That’s exactly how visitors feel when your website’s main content loads slowly.

Our data shows:

  • 53% of visitors leave if a website takes more than 3 seconds to load
  • First impressions are formed in just 0.05 seconds
  • Most visitors decide to stay or leave in under 2 seconds

Connection to Website Performance Comparison Table

LCP directly affects how people interact with your website

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  • Good LCP (Under 2.5s)
  • Poor LCP (Over 4s)
  • Visitors stay longer
  • More pages viewed
  • Lower bounce rates
  • Better engagement
  • High abandonment rates
  • Fewer page views
  • Frustrated visitors
  • Lost opportunities

Mobile Experience Importance

With more people using phones to browse websites, mobile loading speed is crucial:

  • Mobile users are often on slower connections
  • They’re typically more impatient than desktop users
  • Poor mobile experience affects your website’s reputation
  • Google primarily looks at mobile performance

Search Ranking Benefits

Google has made it clear: site speed affects your search rankings. Here’s why LCP matters:

  • It’s a core part of Google’s Page Experience signals
  • Better LCP often means better rankings
  • Faster sites appear more professional
  • Speed gives you an edge over slower competitors

Understanding LCP In Your WordPress Site

Now that you know what LCP is and why it matters, let’s look at how it works specifically in WordPress. Your WordPress site has unique elements that affect how quickly visitors see your content.

2 Key Elements Affecting LCP

Your WordPress site’s LCP usually comes from one of these elements:

  • Header Area
  • Hero images
  • Welcome text
  • Slider images
  • Logo (if it’s large)
  • Content Area
  • Featured post images
  • Product photos (for WooCommerce)
  • Large text blocks
  • Video thumbnails

Think of these elements as the “main actors” on your page – they need to appear quickly to keep your audience engaged. 

How Your Content Loads for Visitors

Let’s focus on what actually happens with your WordPress content:

  • First Impressions Matter
  • Visitors decide to stay or leave in seconds
  • Your main content needs to grab attention quickly
  • Different visitors see different loading speeds
  • Loading Behavior
  • Mobile visitors might see slower loading than desktop
  • Different browsers can show different loading patterns
  • Your visitor’s location affects how fast they see content
  • Common Loading Issues
  • Sometimes images appear before text
  • Headers might load after main content
  • Sidebar content could delay your main content

Checking Your Site’s LCP Score

Just like a health check-up helps you understand your well-being, checking your site’s LCP score helps you understand your website’s performance.

In this section, we’ll show you exactly how to measure your site’s speed, understand the results, and know what they mean for your website’s health.

Remember the last time you waited for a website to load? Your visitors feel the same way. By checking your LCP score, you’ll see your site through their eyes. The best part? You don’t need any technical expertise to do this – we’ll guide you through the process step by step.

Simple Measurement Methods

The easiest way to check your LCP score:

1. Visit PageSpeed Insights

  • Enter your website address
  • Go to PageSpeed Insights (it’s free!)
  • Click ‘Analyze’
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What You’ll See:

  • A score from 0-100
  • Color-coded results (red, yellow, or green)
  • Specific LCP timing
  • Mobile and desktop results

Reading Your Performance Report

Let’s break down what the numbers mean:

  • Green (Good)
  • LCP under 2.5 seconds
  • Your site is performing well
  • Visitors see content quickly
  • Yellow (Needs Improvement)
  • LCP between 2.5- 4 seconds
  • Room for improvement
  • Some visitors might leave
  • Red (Poor)
  • LCP over 4 seconds
  • Urgent attention needed
  • High risk of losing visitors

Mobile vs Desktop Performance

Why check both?

  • Mobile speeds often differ from desktop
  • Most visitors use mobile devices
  • Google mainly looks at mobile performance
  • Different connection speeds affect loading

Common Speed Bottlenecks

Every website can hit a speed bump. Let’s look at the most common reasons why your WordPress site might be loading slowly and what these bottlenecks mean for your visitors.

Typical WordPress Slowdowns

Remember trying to run too many apps on your phone? Your WordPress site works similarly. Here are the usual suspects that slow things down:

1. Heavy Images

  • Those beautiful, high-resolution images? They might be too big
  • Uploading images straight from your camera without optimization
  • Using the wrong image format
  • Too many large images above the fold

2. Theme Performance Factors Your theme is like your website’s engine. Some common theme-related slowdowns:

  • Complex theme builders
  • Fancy animations and effects
  • Too many font variations
  • Heavy homepage layouts

Plugin-Related Delays

Think of plugins like apps on your phone – the more you have, the slower things get:

  • Running too many plugins
  • Outdated plugins
  • Poorly coded plugins
  • Plugin conflicts

Signs of plugin problems:

  • Page speed drops after installing new plugins
  • Specific features load slowly
  • Admin panel becomes sluggish

Content Loading Issues

How your content loads matters tremendously:

  • Large video files
  • Unoptimized fonts
  • Too many sliders
  • Heavy scripts loading before content

Quick Check: Is This Slowing Your Site?

  • Do you have images larger than 1MB?
  • Are you using more than 20 plugins?
  • Does your theme have lots of animations? 
  • Are you using multiple sliders?
  • Do you have many font variations?

3 Essential Speed Improvements

You’ve identified what’s slowing down your site – now let’s fix it! Here are proven ways to speed up your WordPress site without getting lost in technical complexities.

1. Smart Image Optimization

Think of images like moving boxes – the lighter they are, the faster they move:

  • Compress all images before uploading
  • Use the right image sizes for each location
  • Choose modern formats like WebP
  • Enable lazy loading for images below the fold

Pro Tip: You don’t need the highest quality for every image – find the sweet spot between quality and size.

2. Clean Plugin Management

Keep your plugins in check with these steps:

  • Remove all inactive plugins
  • Keep only the essential ones you really need
  • Regular updates are crucial
  • Choose lightweight alternatives when possible

Ask yourself: “Do I really need this plugin, or is there a simpler way?”

3. Effective Caching Setup

Caching is like having a saved copy of your website ready to go:

  • Enable browser caching
  • Use a reliable caching plugin
  • Clear cache after major changes
  • Set appropriate cache duration

Remember: These three improvements often make the biggest difference in your site’s speed. Start with these, and you’ll see significant improvements in your LCP scores!

Advanced Performance Solutions

Let me break down each solution with more detailed explanations and practical tips.

Hosting Optimization

Think of your hosting as your website’s foundation. Here’s a deeper look at why it matters:

  • Server Location
  • Choose servers in regions where most of your visitors are
  • Example: If 70% of visitors are from Europe, use European servers
  • Multiple server locations can serve different regions better
  • Resource Allocation
  • Dedicated resources vs shared hosting
  • RAM: At least 2GB for basic WordPress sites
  • CPU: Look for plans with dedicated CPU cores
  • Storage: SSD storage is much faster than traditional HDD
  • PHP Version
  • PHP 8.0+ offers significant speed improvements
  • Up to 30% faster than PHP 7.2
  • Better memory usage
  • Enhanced security features
  • Database Optimization
  • MariaDB offers better performance than older MySQL
  • Regular database cleanup
  • Proper table optimization
  • Efficient query caching

Content Delivery Network (CDN)

A CDN spreads your content globally for faster delivery:

  • How It Works
  • Copies your static content (images, CSS, JS)
  • Stores copies in multiple locations worldwide
  • Automatically serves from the nearest location
  • Reduces main server load by 60-70%
  • Key Features to Look For
  • Image optimization built-in
  • DDoS protection
  • SSL support
  • Real-time analytics
  • Bandwidth controls

Critical Path Optimization

This is about serving the most important content first:

  • Render-Blocking Resources
  • Identify blocking CSS and JavaScript
  • Load critical CSS inline
  • Defer non-essential JavaScript
  • Prioritize visible content
  • Resource Prioritization
  • Load headers and navigation first
  • Defer below-fold images
  • Preload key resources
  • Use async loading where possible

Remember: Each of these solutions works best when implemented together. They create a comprehensive performance strategy for your WordPress site.

  • Pro Tips:
  • Start with hosting optimization – it’s your foundation
  • Add CDN next for global reach
  • Fine-tune with critical path optimization
  • Monitor results after each change

Shakeeb Sadikeen

The expert that experts learn from

About Author

Determined to change that, he built RapidLoad — a smart, AI-driven tool that empowers site owners to dramatically improve speed scores, enhance user experience, and meet Google’s Core Web Vitals without needing to touch a single line of code.
Connect with Shakeeb Sadikeen

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